12:15 Web 2.0 Ranker Weekly Update
– New Blog Post: How to Report Local Wins to Clients – Everything about GMB and Local SEO Metrics You Need
– Content Upgrade Storewide
– Local Viking free Webinar at Search Engine Journal

15:50 SEO News for The Past Week
– 60% Of SEOs Improved Core Web Vitals Prior To Google Page Experience Update
– Google I/O Announcements
– Google Page Experience Update Coming To Desktop As Well
– Google Announces Multitask Unified Model – MUM
– Google Maps Will Tailor Results For You & Time Of Day
– Google About This Result Expands Worldwide For English Queries
– Google Video Results On Right Side Of Search Results
– Google Search Ranking Algorithm Update May 19th & 20th – Not Confirmed

SEO News Discussion
21:05 Google Announces Multitask Unified Model – MUM
21:55 Google Maps Will Tailor Results For You & Time Of Day

25:30 SEO Mad Scientist Update: GMB Signals & Map Embeds
40:40 Agency Strategy Discussion: What to do about Clients Canceling and Back Charging (decided to wait last week to talk about this week)

Q&A

05:35 Google Maps update last week?
09:40 What’s up with this Google 2 Pack that’s slowly rolling out in some niches?
15:30 For adding service area is it best not to overlap in cities we have or plan to have another company listings? Thinking I can overlap service area cities only if a listing is not there.