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0:00 Introduction
03:08 Cross linking and Google stacking tests in the Local Proximity Test
09:29 Testing the Anchor Text of Local for Geographical Relevance
13:14 Discussion on Correlation vs Causation
23:41 Schema Markup and Topical Relevance
31:59 Difference between white label and arbitrage
35:05 Importance of relevance and context in SEO
44:14 Upcoming tests and video recaps
45:06 Closing remarks
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