You need to know how to choose the correct primary category, which secondary categories to use, and how many of them to use. I am going to show you a way to get it right every single time.
Hey there, it’s Chaz here, and I’m releasing one of my Google My Business optimization tips that very few SEO’s are doing, but you should be. How to spy on your competitors’ secondary categories.
Google My Business categories are perhaps one of the most important parts of ranking in the 3 pack for your chosen keywords, get it wrong and you will often find yourself stuck at number 4 or 5 no matter what other tricks and tactics you use.
Only a few top-level local SEO’s even know about it. I didn’t invent it but I did learn it from a high-level mastermind and I use it to gain a competitive advantage in my Google My Business SEO Campaigns.
March 7, 2018, Update: There has been some discussion amongst the local SEO community that Google may be limiting local business’s brand knowledge graphs if they choose to select too many GMB categories.
This was first brought to my attention by Mike Chrest of MRC SEO Consulting when he experienced this for his own listing for Calgary SEO. It was further confirmed by numerous other professionals. After some further investigation, the sweet spot appears to be either 3 or 4 total categories if you are affected by this. I have checked multiple of our listings but could not find this issue affecting ours. But the solution seems pretty clear, simply drop all but your secondary categories and then add those back one at a time. I would test at two and three to determine where the sweet spot is for your particular niche and area. Special thanks to Mike Chrest of MRC SEO Consulting and Dan Hale of Cloud Inspector Web Design for sharing their experiences with me.