How We Increased Organic Traffic by 63.58% & Users by 77.45% with Link Building Campaigns

Last Updated: September 28, 2022

How a Law Firm Increased Organic Users by 77.45% & Organic Traffic by 63.58%

One of the best ways to increase the rankings and authority of websites is link building. Establishing authority through backlinks significantly affects overall SEO. When correctly paired with other SEO elements, backlinks give websites the boost they need to position them higher up and increase organic website traffic. It is never this simple, however.

SEO is not about individual actions, but rather a complex of them. It’s about doing it all: technical optimization, competitor analysis, keyword research, content, and backlinks. So getting these all together is what gets the website ranking, and missing one of those elements could be holding the rankings. This case study proves that.

If you’re looking to increase website visits and online presence, continue reading about how a law firm used our Managed Link Building together with 10 hours of Custom Signals and achieved very satisfactory results that greatly increased organic traffic and new users. This case study shows how you can leverage our services and gain more business for your client’s companies.

A Recap Of Link Building Results

Ranked 28 keywords from positions 6-18 to top 5 (some even in top 3 positions)
63.58% increase in organic traffic in the first 3 months
15.77% increase in monthly new organic users
77.45% increase in quarterly new organic users
1820 more clicks than the previous 3 months
Additional 2,305 incoming users/leads (62.76% increase)

Initial Data

This campaign was for a family law & divorce law firm serving a half-million population city. Besides targeting the main city, they were also targeting the whole state, which made ranking even more competitive and challenging.

The CPC of most keywords this campaign targeted was about $40.

In general, the website already had established rankings; however ther 3 target pages had keywords hovering around position 6-18. These are not bad positions, but pushing these keywords to top 3 – top 5 would potentially bring the business many more leads. Most clicks happen in the top 5 results (according to Backlinko’s ). Below you can see Backlinko’s key findings from analyzing over 4 million websites’ organic click through rate.

For our client, this meant that some of their keywords might be sitting in the least clicked positions, and their CTR was plummeting. They needed to push these keyword rankings higher to increase the CTR and ultimately bring in more leads, and we did just that. Here’s how;

Managed Link Building Campaign

Our team at Web20 manages the whole link building process for you completely while you sit back and wait for your results. Our strategies are custom made for each client and their niche and our process includes;

Technical SEO Audit
Anchor Text Ratio Audit
Future Link Mapping Strategy
Competitor Analysis
Matching Brand with Backlinks
Creating Content
Anchor Text Optimization
Manual Outreach and Link Placement

Our link building process is deep and goes beyond direct targeting, by creating a custom and complex link network, designed to capture organic traffic. We analyze the backlink graph, anchor text ratios, link types, link velocity and backlink profiles of a specific niche or industry and compare with competitors.

This allows us to lay out a strategy that will benefit every aspect of the campaign and maximize its success through complete off-page signal creation with a variety of high-quality tier 1 signals, including outreach guest posts, curated editorial links, branded links, and national online media sites, to ensure a diverse link profile, necessary to make an impact in rankings.

When you work with our link builders you get;

Diverse Set of Niche Relevant Link Types
Outreach Guest Posts
Curated Niche Link Placements
Do-Follow Media Mentions and Brand Links
Tier 2 Links and Link Indexation
Anchor Text Ratio Audit
Future Link Mapping
Data Studio Setup
Link Indexation

Since this client was trying to rank in a very competitive niche our Xtreme Comp Linkbuilding Campaign was necessary to generate the results we did. For the client, this meant that they would get high traffic guests posts and niche link placements for maximum results in the fastest time possible.

Additional 10 Hours in Custom Signals

For firms much like this client, looking to increase their nation wide brand presence, having additional hours in custom signal creation is great, especially in such a competitive niche. With custom signals we take off-page brand promotion further with;

National SEO Niche and Authority Signals and Outreach
Competitor Backlink Opportunities
Competitor Brand Mentions
Even More Niche Link Opportunities

Our custom signal creation process is very complementary with managed link building because it further propels the SERP rankings by reverse engineering competitor backlinks and brand mentions and garnering highly relevant links and mentions. Aggressively creating signals makes it easier to rank in tough niches like this one and we ensure that our client aquire the exact links and mentions that Google is already rewarding with top rankings.

The Audit of the Site: Challenges to Overcome

The website audit didn’t find any major flaws in the site itself. Page titles were slightly over-optimized, but other than that, on-page optimization was in place.The target pages looked good and had a decent amount of quality content. All technical and on-page aspects were good to go.

The biggest challenge with the campaign was the client’s pages and suggested keywords for each page were not in line with search intent. The client wanted to use the same page to target a variety of keywords with different search intents, but this is how keyword cannibalization happens. For example, they wanted to rank the homepage for family law, divorce, and child custody terms. However, the analysis of top-ranking sites showed that each of these queries had to be targeted with dedicated pages.

This is a very common issue. In fact, correcting matching keywords and pages based on search intent is one of the most important steps. Getting it wrong will significantly “limit” the campaign’s potential. This is why we do not proceed with a campaign until we are sure what target pages/keywords we are going after.

So we went back to the client and explained our audit findings, then agreed on 5 pages to target, each with different keyword clusters. Correctly mapping keywords to the corresponding page/search intent is crucial to maximize ranking impact.

Now, it was all about planning and executing a link building strategy.

Our Linking Building Strategy

Building links actually requires quite a bit of research and strategic planning. It is not as simple as acquiring a backlink from a trusted source to push your rankings higher.

You must combine the link with the correct, optimized anchors in order to maximize the effect. However, using too many anchors of a specific type or over-optimized anchors can negatively affect rankings. It’s important you understand how to best leverage anchor text.

If you are unsure of what anchors to use check out our guide to creating the best anchor text for link building. You can also take a look at our other link building content for insight into our strategies and processes.

After analyzing this campaign’s top-ranking competitors (and considering the fact that the legal niche is quite competitive), we decided to go quite aggressive with anchors. xfyou can alsoWe mapped out the following strategy for the first 3 months of the campaign by page below:

Page 1
Guest posts: 5
Niche placements: 6
Anchor ratio:

Page 2
Guest posts: 5
Niche placements: 6
Anchor ratio:

Page 3
Guest posts: 5
Niche placements: 6
Anchor ratio:

Page 4
Guest posts: 5
Niche placements: 6
Anchor ratio:

Page 5
Guest posts: 4
Niche placements: 6
Anchor ratio:

Link Indexation

You don’t just need to build links, they also need to be indexed. Link indexation was crucial in the results of this campaign. Without it, these links do not have nearly as much power.

We include link indexation in every backlink campaign to ensure Google recognizes your client’s links for maximum power. Our indexation process is proven and achieves much higher indexation rates than the average campaign. This certainty in getting your links indexed allows us to guarantee similar results for your clients.

Results of Link Building

After 3 months of our link building campaign, we were able to push 13 keywords from position 6–18 to the top 5. Many of the keywords ranked in the top 3!

You can see the best position, latest position (at the 3 month mark), and how the position changed in the chart below. Many of these terms are highly competitive with substantial search volume. This enabled our client to increase their traffic, clicks, and leads.

At month 5 of the campaign, there were over 28 keywords in top 5, with 18 of those keywords being top 3.

Consistency is key! Consistently building diverse and quality links in a natural manner ensures there will be a return on investment and creates an authoritative backlink profile for your clients, which then boosts rankings as seen below.

These ranking improvements led to increases in the clicks and impressions of the website…

293,000 more impressions than the previous 3 months
1,820 more clicks than the previous 3 months
Improved average click-through rate (content better matched user intent)

Our link building also expanded the number of keywords the pages ranked for. This is why the average position decreased, even though the positions of all target keywords significantly increased.

Thanks to the increased visibility and exposure, the law firm’s website saw a 63.58% increase in organic traffic over the first 3 months. There was also a 62.76% increase in users to the site, bringing in an additional 2,305 incoming leads. Sessions increased from 4,313 to 7,054 in 3 months.

While there is a slight increase in bounce rate, from 2.46% to 7.02%, this is not concerning because it results from the increased number of users going through the website and is more than expected.

In the Google Analytics chart below you can see the growth in users coming to the website over the first 3 months of the campaign. This is sustained growth that continues to increase as the campaign progresses.

Link Building Results

Over the first 3 months of our Managed Link Building Extreme Comp + 10hr Custom Signals campaign, the client spent $4,344 ($1,448/month).

This investment resulted in:

28+ keywords in the top 5 (over half of which are in the top 3)
Additional 2,305 incoming users/leads (62.76% increase)
63.58% increase in organic traffic

After compiling this data, quarterly new organic users are up by 77.45%!

Want Results Like These?

Simply evaluate the competition level and choose the corresponding Managed Link Building Campaign. If you need faster results or are in a highly competitive market/niche, choose any add-ons, submit the information, and await our report.

If you are uncertain of your client’s SEO needs or which package to choose, we offer custom campaign and link recommendations to help you determine what you need to rank higher on the SERPs. Our team will manually review your individual brand and provide personalized guidance.

Contact us to leverage SEOs with extensive experience that provide top-notch services. You can join the Local Client Takeover Facebook Group to stay updated with the latest SEO news!