DOES THE SERVICE AREA IMPACT PROXIMITY FACTORS FOR LISTINGS?

11.06.2020

COMPLETED

RECENT UPDATES

08/21/2020

📝 Initial Visibility Check

Visibility differences in target service area v. verified address show connection between proximity and geo modified keywords.

10/09/2020

📝 Exposure for Exact Match Brand

6 weeks after starting the test, we had initial results from multiple test scenarios, but questioned the algorithm's impact on local and non-local keyword rankings.

10/16/2020

📝 Rankings Improved

See the exact optimization that positively impacted rankings.

10/30/2020

📝 Impact of Prominence Signals

After building more prominence signals, ranking drops recovered. Then, new challenges arose.

11/06/2020

📝 Initial Results & Retest

We drew initial conclusions on how proximity scores impact rankings, but we retested to confirm the impact of listed service areas.

08.21.2020

Google Maps

Our hypothesis is that the physical verification location of a Google My Business (GMB) listing significantly outweighs the specified service area in influencing proximity signals and, consequently, the visibility of the listing in local search results.

We used verified GMB listings without an address and SAB set up in different cities and states to run this test. We set up an EMB (Exact Match Brand) listing as a SAB with a service area in Miami, FL. When we requested verification, we were able to enter a team member’s address in Hanover, PA. However, this did not update the listing address. It left it blank but sent the postcard to me.

-----------
Get the whole report and keep reading for free!
Sign Up or Login

DOES THE SERVICE AREA IMPACT PROXIMITY FACTORS FOR LISTINGS?

Use code: SpringSaving Visit our Spring Sale page for more info: https://web20ranker.com/spring-seo-sale/

Use code: SpringSaving
Visit our Spring Sale page for more info: https://web20ranker.com/spring-seo-sale/