HOW MUCH ARE ORGANIC RANKINGS IMPACTED BY A GBP LISTING?

Our hypothesis is that changes to a Google Business Profile (GBP), specifically updating the business name and associated website without altering other elements such as category and phone number, have a significant and lingering impact on the organic search rankings of the website linked to the GBP. This effect is hypothesized to be due to the historical performance and categorization of the GBP listing, even if the business’s focus and branding are completely revamped. The historical data of a GBP listing, including its category and past interactions, are theorized to continue influencing the organic search rankings of its newly associated website, regardless of the website’s current relevance to the listing’s original category. This suggests a bidirectional influence, where not only does the website impact the GBP listing’s visibility in search results, but the listing’s history also affects the website’s organic search rankings. We aim to investigate whether this historical association of the GBP listing, particularly its category and prior optimizations, exerts a lasting effect on the organic rankings of a newly branded and targeted website, even when the direct relevance to the original listing’s category is minimal or non-existent. Further testing is required to isolate the effects of GBP listing history from other SEO factors and to determine the extent to which these historical associations can impact current and future organic search rankings

One of the common subjects recently is how impactful your GBP website is on your GBP listing. This test will take a look at how your GBP listing can impact your organic rankings.

Let’s start off by taking a look at some of the organic impacts going on…

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