HOW STRONG IS THE IMPACT OF CITATIONS & SIGNALS IN MAP RANKINGS?
05.07.2024
COMPLETED

10.03.2023
We hypothesized building signals would help strengthen the online brand, but we did not think it would be enough to move rankings on it’s own, considering we were testing on a brand new brand.
So many SEOs stress the impact of citations and signals, but how much impact do these have on map rankings?
It can be difficult to pinpoint their impact in real-world campaigns because there are so many factors to consider. However, we’re doing our best to create as close to a single-variable test as we can get.
This test was run on an entirely new brand. No links built to the website or listing, very little on-page, minimal optimization of the listing, and no visibility.
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