DOES GOOGLE USE SCHEMA TO INDEX?

Our hypothesis is that incorporating specific terms or keywords exclusively within Schema markup, without their presence in other indexable content areas such as the main body text, headings (H1), or URLs, would not influence Google’s decision to index those terms. We theorize that Google’s search engine does not consider the content within Schema markup as a direct factor for indexing web pages. This assumption challenges the commonly held belief that Schema markup significantly influences SEO through its ability to directly contribute to the indexing of new or unique terms. Conversely, we posited that terms placed in traditional indexable site elements, such as headings and URLs, would lead to the indexing of pages by Google, even if these terms are entirely fabricated and have no search history. This hypothesis aims to clarify the role of Schema markup in Google’s indexing process, distinguishing between its potential indirect benefits for user experience and SEO versus its direct impact on indexing decisions.

We wanted to see if Schema is used to index websites because Google claims Schema has no SEO value. But we know better than to take everything Google says at face value…

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