TESTING GOOGLE STACKS AND CLOUD STACKS IMPACT ON LOCAL SEO RANKINGS

We hypothesize that by creating a comprehensive network of interlinked Google properties (Google Drive, Docs, Sheets, Slides, etc.) and optimizing them for the business’s target services, location, and keywords, we will see a boost in local rankings. Additionally, by using cloud services like AWS, Vercel, Netlify, and Firebase to host documents that further link back to the Google Stack, we will increase the authority and relevance of these links in Google’s search engine.

This strategy uses a combination of Google’s ecosystem and cloud-based hosting to interlink highly relevant and optimized documents, reinforcing keyword and location relevance. We expect this approach to increase search visibility for long-tail keywords, especially for service-related terms, while building authority for broader terms like towing services over time.

For this test, we implemented a multi-layered strategy utilizing both Google Stack properties and Cloud Stacks to boost local SEO rankings for a towing service in Tallahassee, FL.

Google Stack Setup:

The Google Stack includes various Google properties, all optimized for the company’s location, services, and relevant keywords. This network is composed of:

1. Google Drive Folder: A central hub containing documents, spreadsheets, presentations, and drawings, all of which reference the target location and services like 24/7 emergency towing and roadside assistance. These files are interlinked to reinforce the connection between the brand and its services, further boosting authority.
2. Google Docs and Presentations: These were optimized with service-related content, targeting both long-tail and broad keywords. They highlight the importance of towing services, emergency roadside assistance, and rapid response times. These documents also contain links back to the company’s primary service pages and other Google properties within the stack, creating a strong internal linking structure.
3. Google Drawings and Maps: Visual content like diagrams and custom maps were created to represent the towing service’s operational area. These assets further enforce local relevance and support the service’s location-based SEO strategy. The maps are particularly useful for improving local search visibility, as they provide geographic context to the services offered.
4. Google Calendar and Forms: A Google Calendar event was added, highlighting service availability and important business dates like upcoming promotions or special service offers. A Google Form was used to capture leads, optimized with questions related to the company’s services. These assets not only create engagement but also serve as additional signals to Google, showing active business operations and user interactions.

Cloud Stack Setup:

In conjunction with the Google Stack, we deployed a Cloud Stack using various cloud hosting services. These hosted documents and mini-sites are designed to link back to the Google Stack, reinforcing the optimization for the towing service in Tallahassee. The Cloud Stack includes:

1. Cloud-Hosted Documents: We utilized cloud services like Backblaze, Amazon S3, Firebase, and GitHub Pages to host optimized “documents” and simple web pages. These documents contain keyword-optimized content similar to the Google Stack and are interlinked with the stack to create a stronger connection. Each cloud-hosted document links back to the Google properties, ensuring continuous reinforcement of the target keywords.
2. Mini-Websites: Several basic websites were set up on platforms like Vercel and Netlify, hosting HTML pages that further optimize for local SEO. These pages highlight the company’s services and link to both the Google Stack and other Cloud Stack properties, forming a cohesive web of interlinked assets that Google can crawl. These mini-sites contain additional service-related content and are optimized for search queries like “Tallahassee emergency towing” and “roadside assistance in Tallahassee.”

Additional Tiered Linking:

To further enhance the authority of the setup, we employed tiered link-boosting techniques. This involved using secondary hosting platforms to replicate the cloud-hosted documents, creating multiple versions of the same content with slight variations, all interlinked. By utilizing a range of platforms for these boosts, we generated additional authority and strengthened the relevance of the main Google and Cloud Stacks.

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