CAN A LISTING'S APPOINTMENT LINKS IMPACT LOCAL VISIBILITY?

Our hypothesis is that adding multiple appointment links to a Google My Business (GMB) listing, specifically links leading to service pages such as web design, search engine optimization (SEO), and local SEO, would not significantly impact the local visibility and ranking of the listing in search engine results pages (SERP). This theory is grounded in the observation that Google treats other similar listing features (e.g., posts, service listings) without substantial changes to local search rankings. Therefore, we anticipated that the inclusion of service-specific appointment links would similarly not serve as a major signal to Google’s local search algorithm, resulting in negligible movement in SERP rankings.

You have the ability to add multiple appointment links to a listing, so we decided to add a few service page links to the appointment section to see if there was any ranking effect.

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