WILL GOOGLE INDEX SCHEMA BASED ON ENTITY ASSOCIATION?

Our hypothesis is that incorporating Schema markup and social media meta tags related to specific entities or keywords on a webpage does not directly influence Google’s association of the page with those entities or keywords, unless the page content explicitly mentions or relates to those entities or keywords. Specifically, we theorized that simply adding a well-recognized image (e.g., bob-marley.jpg) and detailed Schema markup for a person (e.g., “Person” Bob Marley) without clear, textual references to that person on the page would not result in Google associating the page with the person’s name in search results.

We wanted to see if Google would index Schema based on entity association with on-page content relating to Bob Marley, the famous musician and songwriter.

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