Co-Host: Mark Luckenbaugh + Mike Milas

2:45 After the holiday’s lot of training series will be available on LCT

3:50 Google test some changes in Maps including Google local panel with new service area icon and snapshots in a featured snippet

10:50 It’s not about improving your content but rather your entire website – John Muller

14:38 ‘6 Months time frame’ to see ranking improvements is not a fixed number. DO NOT wait for 6 Months to pass by

19:18 New Google Bot Agent rolling out

20:04 Google releases a Hub for Top Trending Products (Good for ecom and affiliate site owners)

LCT Q&A

23:43 Thinking in terms of brand and entity signaling when it comes to names, URLs, titles, and other on-page stuff, how do you manage to optimize for brands with multiple locations when you need to include the location name in the subject string?

35:00 Will updating the service area after Google removed it flag a GMB for review?

37:03 Are the DFY accelerated GMB services just as effective for brand new verified GMB listings?