Co-hosts: Chaz Edwards + Michael Merlino (Special Guest)

+ Bucky Helms

Highlights From This Episode:

• We had a special guest on The SEO vault, Michael Merlino, also one of the speakers at the Local Marketing Mastermind. He will be speaking about the importance of creating a brand and entity in local. He uses CTR manipulation and other “engagement signals” to help boost ranking.
• Legal Ruling May Allow Rumble To See Some Of Google’s Secret Ranking Algorithms
• Google Business Profile Tests Expandable Menu In Web Search
• Weekend deals:

               Friday: Get 20% off Press Services using code save20onpress

                Saturday/Sunday: Save 20% on LMM tickets using code LMM20

12:51 Web 2.0 Ranker Weekly Update

• The Local Marketing Mastermind will be there from September 16^th to the 18^th, and a roundtable on Monday, the 19^th. The in-person tickets now come with GoHighLevel access, 3-12 month access, and custom snapshot, depending on the ticket level.
• All monthly managed campaigns come with a free custom, GoHighLevel account.
• Weekend deals:

                           Friday: Get 20% off Press Services using code save20onpress

                           Saturday/Sunday: Save 20% on LMM tickets using code LMM20

SEO News For The Past Week

42:07 Catch up on the latest industry and algorithm updates.

• Legal Ruling May Allow Rumble To See Some Of Google’s Secret Ranking Algorithms
• July 2022 Google Product Reviews Update Kicked In on Friday Afternoon
• Tracking Tools Now Picking Up On The July 2022 Google Product Reviews Update Volatility?
• Google Adds Content Guidelines Links For Bloggers, Hosts, E-Commerce Sites & More
• Five Years Later: Sites Still Being Migrated To Google’s Mobile First Indexing

SERP Changes We’re Seeing

• Google Business Profile Tests Expandable Menu In Web Search
• Google Loading A New People Also Ask In The Footer Section Of Search

SEO Discussion

27:01 Using CTR to get the best ranking results.

SEO Q&A

1:58 Q&A for the guest

24:48 With CTR, is there a way to set up an automation so that new blog posts can automatically get some CTR?

25:59 How do we increase CTR? Are there any other life hacks around that?