Highlights From Episode 6 – The SEO Mad Scientist:

• As Mike, Alex, and Danielle discussed, the custom signals test on Danielle’s insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles.
• They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and references.
• Additionally, they explored the synergy between SEO strategies and other digital marketing channels like Facebook ads and PPC campaigns, emphasizing the potential for integration to enhance overall online performance.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

Custom signals: https://web20ranker.com/custom-link-building/

PBN Map Embeds: https://web20ranker.com/product/order-pbn-map-embeds/

Niche Citations: https://web20ranker.com/niche-directory-citations/

SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor

0:00 Introduction

00:48 Signals Test Update

07:33 Testing Signals Locally

14:17 Branding and Ranking Correlation

11:06 Tracking keywords & call sources

17:45 Inner Pages and Rankings Correlation

22:13 What’s in our SEO testing library

26:13 PBN and Map Embed Updates

32:33 Impact of Google Updates

37:40 Citation Impact on Local Rankings

42:27 Ranking Organically v in Maps

44:00 Conclusion