Rank Higher Using Entities & Schema with Simon Cornelius: SEO Vault episode 218

SEO Podcast Hosts: Mike Milas + Mark Luckenbaugh + special guest, Simon Cornelius

Highlights From The Episode:

• In this episode, we’re joined by the brilliant Simon Cornelius, who unravels the first key highlight – the power of entities and schema. Simon takes us on a journey, revealing how these tools can become your SEO secret sauce, helping Google truly understand the essence of your website.
• Dive deep with hosts Mark and Mike as they showcase the seamless integration of a cutting-edge dashboard with Google Analytics and Search Console.
• The adventure continues as Simon guides us through connecting entities in Google’s vast Knowledge Graph. Pro tips on reinforcing relationships between entities ensure you’re armed with the knowledge to dominate the SEO landscape.

SEO Discussion with Mark & Simon:

0:00 Introduction

01:44 Integration of our new dashboard w/ Google Analytics & Google Search Console

07:45 Entities and schema

12:39 Simplifying concepts to rank higher

23:27 Connecting Entities in Google’s Knowledge Graph 

29:09 How to connect entities in the Knowledge Graph with schema.zone

40:29 Reinforce the relationship of entities in the knowledge graph

57:50 Where to find Simon

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