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0:00 Introduction
01:49 Halloween – Mark’s favorite holiday!
03:52 Q4 webinar recap
07:04 The impact of digital brand building on rankings
13:09 Ongoing topical relevance testing with on-page & content creation
16:15 Content generation tools
18:35 New PR tests and the effectiveness of press releases for SEO
34:30 Leveraging SEO testing insights to create effective strategies
35:35 Building client trust and leadflow with transparent SEO practices
36:43 Challenges in maintaining client relationships, including changing account managers.
49: 47 Failing forward in SEO
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Friday, April 7th: Get A Free $69 Premium Press Release if you Spend $250+
Get A Free $69 Premium Press Release + $199 Targeted Media Outreach Campaign if you Spend $600+
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