How to keep long term happy clients that love buying your services, without having to be any good at sales or client retention…

What is the number 1 reason clients leave?

I‘ll give you a hint…

  • It’s not because they think they are spending too much
  • It’s not because of their campaign isn’t profitable
  • It’s not because you aren’t providing results

Sure, all these things could affect their decision…

But at the end of the day, client retention comes down to one thing…

Your client must see the value in your service and BELIEVE they are receiving that value for what they are paying you…

If they THINK the value isn’t worth the cost, they leave…

If they THINK the results aren’t substantial enough…

If they THINK “this isn’t what I need right now”, they leave…

The fact is that clients leave because of what they THINK, not because of the reality of the service…

Ever have an angry client who was getting great results?

Ever have a client tell you your cost “isn’t worth it”?

Or they say “I’m paying to much for this”?

Ever struggle to get a sale because your prospect didn’t see the value in “$1,000 a month”?

This all comes down to the way your prospect and client thinks… And in order for them to SEE the value in what you are selling, and understand the value of the results they receive, they MUST have clearly communicated, qualifiable data, to show them EXACTLY what they need to know to “BELIEVE they are receiving the value for what they are paying you”…

The good news is you don’t have to be a super snazzy salesman or even a technical analysis guru to do this…

You don’t have to lie to your client or create some complicated sales funnel…

All you need is the DATA!

If you can pull the numbers together, show your prospect or client exactly how their online marketing is performing, show them what traffic is converting to sales, show them exactly where their prospects are falling off, and provide a comprehensive action item list of how to improve each area…

It’s much easier to get the sale than trying to communicate the value of paying $1,000 a month, and waiting 4 to 6 months for SEO results…

More importantly, if you want to establish yourself as a quality SEO agency, you will most definitely want to include a complete analysis of your prospects and clients website…

This is why I ALWAYS suggest selling an analysis before moving into any major sale… 

You can easily charge $500-$1,000 for in-depth web analysis, and on top of that, offer a 100% refund if after the analysis you can NOT find a single area for them to improve upon AND provide clearly defined directions on how to improve them…

On top of that, they can keep the analysis for themselves, make the changes on their own or even go with another firm, so there is little to no risk for your prospects…

Of course, with any deep analysis, you will find areas to improve upon, which is why I’ve yet to refund for an analysis…

This is an extremely powerful way to open the door to new clients and get them to work with you…

I’ve offered analysis for as low as $100 which turned into a $1,000 a month client…

Once they are a client it is even more important to clearly communicate the progress from their campaign…

If you tell your client that “this” area needs improvement and “here” is how we improve it, and then you make the change, they are going to want to see the result and that it actually “improved”…

Again, this is simple, all you need is the data to communicate what’s happening…

Now, doing a deep analysis on a client can be very time consuming and can require a LOT of technical know-how, which is why it’s extremely important you understand your cost before selling an analysis…

You also need to ensure you know how to analyze the data and communicate it to your client properly or you could find yourself making suggestions that will not be effective…

Google Data Studio is one of the best data reporting platforms and I highly recommend it for many reasons: It can pull data from ANY of googles applications such as analytics, webmasters, Google my business and more…

It can pull data from almost anywhere with an API…

Easily create beautiful graphs and compare data…

Can create custom reporting layouts…

Automated monthly reporting PDFs…

And… It’s FREE…

With no monthly payments and such versatility, Google Data Studio is a no brainer for reporting…

But, it does take some technical know how to create a quality report…

Plus some design skills if you really want it to look pretty…

On top of that, you will need someone to setup every integration for each client once you have Data Studio setup…

We track up to 35 data points so, with 10 clients, that’s 350 integrations…

Like everything, there is always a downside…

Unlike some software, like Agency Analytics, which can cost up to $100 a month, that is more “plug and play”, Data Studio will take a little more work to set up…

But once you have a good reporting system setup, that can show your clients their results and even provide actionable data that can lead to long-term client retention and additional upsell opportunities, you will understand the value of this extremely powerful, free software…

Now we know EVERYONE won’t be able to leverage the true power of Data Studio to offer a client an in deep analysis on their website…

Or set up automated reporting that communicates clear results each month…

Now, doing a deep analysis on a client can be very time consuming and can require a LOT of technical know-how, which is why it’s extremely important you understand your cost before selling an analysis…

You also need to ensure you know how to analyze the data and communicate it to your client properly or you could find yourself making suggestions that will not be effective…

Which is why WEB 2.0 Ranker wanted to take out all the difficulties…

This way, you can focus on what matters, sell more happy clients and keeping them on for many years to come…

With Web 2.0 Rankers Data Studio reporting setup and deep analysis, you can easily engage your prospects and clients with facts, and literally SHOW them what they need to know to see the value in your service…

You don’t even have to be good at selling, just let the data sell for you…

Never have to convince a client of their progress again…

Never have to hard sell a prospect again…

Never struggle to figure out what to do next for your client… Click the link below and watch the short video to see the true power of our Data Studio reporting setup and how you can get yours today…

 

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