Satisfying the Google Maps Patent for Location Prominence with our GMB Maintenance Option

What do you do after the GMB listing is optimized, after the entity is created within the Knowledge Base, after establishing local brand mentions and brand profiles, just what is the next step?

Understanding Location Prominence and Document Scoring

Understanding the Location Prominence Patent

(document scoring)

The Patent: Scoring local search results based on location prominence

The prominence score of the GMB listing, in part, consists of:

The number of documents assigned to the entity (these are citations/brand mentions/branded website/anything that refers to the brand or entity)
The strength of the documents’ backlink graph
The strength of the authority document

Provides insight into how relevance is determined in the initial information retrieval phase of the algorithm and demonstrates two types of relevance that is considered by the algorithm:

Geo-relevance is determined by predefined groups of zip codes and further defining the geo area by longitude and latitude
Keyword relevance is determined if the document has the search term in the
a. title
b. content
c. category

Our GMB Maintenance Campaign was designed exclusively to address this issue. How to provide safe and effective continuity of the local signals and local optimization. This campaign is specifically designed to increase the reach of your GMB listing, no matter the stage of optimization previously completed, our GMB Maintenance Campaigns will increase the relevance of your GMB listing and will increase the prominence of your listing which will help you break into new areas, continue to push your rankings, and increase your local visibility and leads.

What’s Included in GMB Maintenance (months 1 – 4)

Our GMB Maintenance campaign creates relevancy and brand prominence signals for your GMB listing. Below are the first four months of our maintenance campaigns with a link to the entire twelve-month campaign workbook.

Month 1 Tasks*

Monthly GMB Photos and Posts (10)
Premier Brand Authority Links
Private Network Links to Brand Docs (10)
Premium Local Press Release
GMB Q and A’s (5)
GMB Review Responses (5)
Authority Link Boost

Month 2 Tasks*

Monthly GMB Photos and Posts (10)
Premier Brand Authority Links
Private Network Links to Brand Docs (10)
Niche Network
GMB Q and A’s (5)
GMB Review Responses (5)
Authority Link Boost

Month 3 Tasks*

Monthly GMB Photos and Posts (10)
Premier Brand Authority Links
Private Network Links to Brand Docs (10)
YouTube Local Video
YouTube Local Posts and Shares
GMB Q and A’s (5)
GMB Review Responses (5)
Authority Link Boost

Month 4 Tasks*

Monthly GMB Photos and Posts (10)
Premier Brand Authority Links
Private Network Links to Brand Docs (10)
Complete Geo-Network
GMB Q and A’s (5)
GMB Review Responses (5)
Authority Link Boost

See the Entire Revolving 12 Month Campaign Here

Increase Brand Prominence

Every month our team will create new local links and brand docs, as well as systematically strengthening the backlink graph of the brand docs designed to increase the brand prominence score of the entity.

Build brand links to the location page

Our premier brand authority links and the alternating selection of local link building services will effectively build brand links to the location page. These links will contain the company NAP and serve to create a steady supply of new brand docs every month to further push the document score and the brand prominence score.

The more brand documents (mentions) on the web the better

We alternate between press releases, niche networks, geo-networks, Google authority stacks, branded guest posts, and YouTube video citations to create monthly brand mentions that Google will pick up and assign as additional brand docs.

Build the backlink graphs of your documents

Each month we build 10 private network links to a selection of brand docs. This serves dual purposes of increasing the indexation rate of our docs and building the backlink authority of the brand profiles which the Google local patent confirms is a part of the location prominence score.

Publish and promote brand features and brand data

The location prominence patent focuses heavily on rewarding entities that publish and promote brand features, brand facts, and brand information around the web that is consistent. We help brands realize this goal every month by creating and promoting great local content and brand mentions for the entities in the maintenance campaigns.

Limited-Time Offer

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Increase Brand Relevance

Every month our team will optimize 10 GMB photos and publish 10 GMB posts based upon a larger keyword list designed to create both geo and keyword relevancy for your entity.

Geo-Relevance

GMB Photo Optimization using hyper-local strategies can help create geo-relevant content for your entity every single month as we work to increase your relevance for new neighborhoods, zip codes, and nearby locations.

GMB Posts optimized around specific geographic zip codes and neighborhoods can establish a relationship between your entity and those additional locations.

Keyword Relevance

GMB Photo Optimization will also serve to increase our keyword relevance for specific products or services and add monthly niche-based relevancy to your listings.

GMB Posts will additionally be optimized for a wide range of niche and service keywords. This additional keyword-optimized content serves to increase the search visibility of the listing.