Hey everyone, Chaz here and I want to share an observation, a lot of citations just aren’t having a noticeable effect on the local SERPs like they used to. So we wondered why. Citations ARE brand mentions after all, and brand mentions ARE an integral part of PROMINENCE, a top local GMB ranking factor.
Local SEO Guide’s 2017 compilation of ranking factors shows citations way down near the bottom of the list this year. I like this Local Ranking Factors guide much better than Moz, somehow Moz’s always seemed skewed in favor of their services and those of the main author D.S. Personally when you have optimized as many listings as we do each year, you quickly learn how to spot what is working and what isn’t. Citations just weren’t a game changer, in fact, most of the time they had a negligible effect on local rankings.