Onsite
Discover Which Optimizations Matter Most
On-page SEO is more than just slapping keywords on a webpage. We rigorously test keyword placement, schema markup, AI-generated content, inner linking, and content relevance to see what Google actually values. These experiments help uncover whether structured data boosts indexing, how much topical authority matters, and how internal linking influences rankings across a site. (among others)
Can You Use Duplicate Content & Still Rank?
Test Setup: We often use tools to generate massive amounts of pages on our website for different locations. But we have found there can be
Is There SEO Value from Inner Linking Inside Schema?
Test Setup: If you already aren’t aware you can put hyperlinks in your metadata by using a hyperlink code – except we use (‘) instead
How Can Jump Links Impact Rankings?
Test Setup: March 13, 2020 We hypothesize that implementing jump links in local search will help with long-tail keyword rankings. So we started tracking long
How Can You Trigger or Influence a Featured Snippet with Images?
Test Setup: March 20, 2020 We reviewed the other test sites that showed an image snippet and compiled a list of optimizations that could possibly
Will Duplicate Content Hurt Your Site if it Benefits Internal Linking?
Test Setup: March 13, 2020 We set up a test with the hypothesis that duplicate content won’t hurt your site, provided it does not target
Are Local Rankings Influenced by Schema Markup Referencing Keywords?
Test Setup: Our team questioned Schema’s direct impact on GMB listings. We hypothesized that by adding keywords to Schema markup, Google would associate the entity
Will Google Index Schema Based on Entity Association?
Test Setup:Â We tested if Google would index Schema based on entity association with on-page content relating to Bob Marley, the famous musician and songwriter.
