Episode 85 Table of Contents 

Co-Host: Mike Milas + Sophie Allen

Special Guest: Bucky Helms

– Web 20 – Custom Signals Service Update
– Page speed beta pushed back based on nitropack rumor
– Google postponing the Page Experience Update
– Google Gains New Page Experience Report In Search Console
– Google Local Updates Adds New Indicator & Photo Updates From Visitors

And So Much More!

1:20 Special Guest: Bucky Helms

07:31 Web 2.0 Ranker Weekly Update
– New Videos added to GMB Training Course on LCT
– Custom Signals Update
– Agency Growth Webby reply going out
– Page speed beta pushed back based on Nitropack rumor that they send 0 length files when detecting a Speed Test

19:14 SEO News for The Past Week
– Google is now postponing the Google Page Experience Update. Google announced it is moving from launching next month to launching between mid-June to the end of August.
– Google Gains New Page Experience Report In Search Console
– Google Tests New Local Finder Design & Push To Use Chat Button
– Google said a 2-week rollout of product review algo, should be done but some think it may not be
– Google: Website Design Changes Generally Lead To Content Changes
– Google Local Updates Adds New Indicator & Photo Updates From Visitors
– John Mueller was asked if using the abbr tag – the HTML abbreviation markup – if that can help you rank higher in Google Search. John said nope, on Twitter.
– John Mueller of Google said on Twitter “We don’t count links like that.” The question was “is it possible to build too many links to a page so that it becomes a reason for the page not ranking?

SEO News Discussion
25:08 Google Page Experience
30:52 WordPress sites (41% of the web) to block Google’s FLoC by default
46:50 Thoughts on GMB Messaging feature

32:55 SEO Mad Scientist Update: Closing multiple tests this Week
Q&A
11:50 The rollout of the custom signals as a stand-alone service has brought with it a whole bunch of options. When you add custom signals onto a campaign, those options are not available. Q1. Will those options be available when you add them to a campaign? Q2. Can you go into any more detail about those add-ons? I was pricing out a campaign for a client in NYC, so I was adding as much juice to it as I could. That was when I noticed all the new options for custom signals. A little more info would be awesome.
50:10 Has anyone else starting to see Page Experience in the search console?
52:06 My friend has a newer gun shop with a gmb, no website. Tons of messaging from prospects come in. People asking if stuff is in stock usually.
57:08 Have you tested if having gmb messaging switched on vs off has an effect on rankings?
1:02:15 CTR manipulation works for local SEO not sure for maps tho.

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