Episode 96 Table of Contents
Co-Host: Sophie Allen + Mike Milas

Special Guest: Bucky Helms

– Google Testing sticky footer with related searches on Chrome mobile
– Google On Third-Party PageRank-Like Metrics
– Machine Learning takes care of obvious spam
– Google: Don’t Worry About Spammy Links From Content Going Viral

And So Much More!

6:30 Web 2.0 Ranker Weekly Update
– 25% OFF 4th of July Sale ends TODAY, so make your purchases to be entered into the $10k drawing!
– NEW VAULT GIVEAWAY – Random Giveaway! Comment during the show and we will give away a prize to a random person in the comments.
– AP News Brand features are live on the site
– Press release syndication has been rebuilt and better sites added.
– Philadelphia Local Marketing Mastermind will be on November 5th, 6th, and 7th. – next week more updates on speakers and topics
– We are hiring https://web20ranker.com/careers/

12:38 SEO News for The Past Week
– Core Update

SERP Changes/ Tests
– Google Testing sticky footer with related searches on Chrome mobile

Google Says
– 3rd party metrics, what john muller says
– Don’t link all your pages to all your pages says John Muller
– Machine Learning takes care of obvious spam – Search off the record podcast Duy Nguyen
– Don’t worry about spammy links from going viral said John Muller

SEO News Discussion
15:40 Don’t worry about spammy links from going viral said John Muller
19:00 3rd party metrics, what john muller says
25:55 Core Update

33:05 SEO Mad Scientist Update

Q&A:

11:52 All USA OR any Canadian sites for the Press Releases?
37:22 Were those GMBs that dropped using names with a dash like ” name – geo” or words like “name in geo”
41:38 Did the CTR test do anything?
44:36 Lost ranking for a site that’s brand is like “City Commercial Cleaners” (“City” being the actual word “City” and NOT the city name). I wondered if that was hurting them too. Being too generic, keyword-rich, even though it is their actual company name.
46:25 Is it most ideal to set up a general location page or do you recommend geo+kw pages as the primary location page?
50:48 Can you tell me, how to index citation links currently it’s getting really hard to index them naturally in Google/ using the indexer tool.
55:21 Reviews seem to be a gmb rankers these days?
59:25 GMB Spam Fighting as an SEO service for clients? Thoughts?
1:00:50 What happens if a business on GMB moves to a new location that needs re-verification? Does the existing map with rankings get de-indexed during the verification process?

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