Superior Press Release Service
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WEB20 Ranker vs. AB Newswire: Press Releases Comparison
Press releases are a crucial part of any SEO strategy. But there are huge differences in the quality of press releases.
A press release is your chance to strengthen your online brand with notable news placements and build links to rank your website higher. If you’re published on the right platforms, it can also increase your traffic and brand awareness.
Researching, comparing, and evaluating your press release options can make or break your final product. When looking for press releases it’s important to make informed choices. You must choose a press release service that provides access to the channels you need to strengthen your client’s brand, authority, and link graph.
This blog compares the WEB20 Ranker press release service with AB Newswire, focusing on the Targeted Media Outreach and Premium Syndication options. There are many factors to consider when evaluating your press options, so we get pretty in-depth.
WEB20 Ranker vs. AB Newswire at a Glance
Cheaper Press Release Writing & Syndication
DoFollow News Links
The AB Newswire does not offer an option for Do Follow links, but we have an entire Do Follow News Links Service with high referring domain numbers.
Add White Label Reporting to Any Press Release
Higher Open Rates for Targeted Media Outreach
Our manual outreach open rates are some of the best in the industry! We achieve at least a 15% open rate on every campaign, but most campaigns exceed 20% on our manual outreach emails. If you have a highly newsworthy topic, this is even higher.
Remember, it’s not about how many contacts the service sends to, it’s about how many of those contacts actually open the email and respond…
Larger Database for Targeted Media Outreach
From our database of over 1 million contacts, we create a custom outreach list built just for that news content and client. AB Newswire has over 150,000 fewer contacts than us. That means you can offer better flexibility for your clients’ specific needs.
WEB20 Ranker vs. AB Newswire In-Depth
Features Comparison (Targeted Media Outreach w/ Premium Syndication)
Feature
WEB20 Ranker
AB Newswire
PREMIUM SYNDICATION
Price
Single Premium PR Writing + Syndication
$66.97 total
20 PRs (Bulk) – Writing & Syndication
$1,080 total
Single Premium PR Writing + Syndication ($30 + $40)
$70 total
20 PRs (Bulk) – Writing & Syndication ($600 for writing, $400 for syndication)
$1,000 total
# of Media Outlets
450+
450+
Google News Inclusion/sites
Overlapping media aggregators
Offers Frankly, Financial Content, Digital Journal (and more not offered by ABN)
Offers Frankly, Financial Content, Digital Journal, (and a few others not offered by W20R)
Special (unique or Uncomparable) Features
Options to:
- Syndication to Voice Search (Alexa and Google)
- Get published on AP News, Yahoo Finanace & Benzinga
- Daily traffic statistics
- Social Media Sharing (half of the accounts are disabled)
Do-Follow Links
Syndication Reports Include
2 files –
- 1 branded PDF with news outlet logos to click and view all sites. (Reseller Report Rebranding option available.)
- 1 CSV with a list of all published URLs
(Report is white-labeled by default
2 files –
- 1 PDF with news outlet logos to click and view sites.
- Daily Traffic Statistics
- 1 XLS with a list of all published URLs
Customizable
- Several different services and distribution options
- Media Enhancements (add-ons) are available to add just what you need to any PR
- Custom packaging and accommodating your unique needs are possible
White Label
Yes, a one-time fee of $49 can be added to ANY syndication order and gets your reports rebranded for life
Or one bulk PR purchase (10+) automatically includes white label set up, and you get that for life
Get white label reporting with bulk PR purchases of 20 credits or more
Service Available To
TARGETED MEDIA OUTREACH
Price
$199 includes custom US targeting to meet whatever specific niche and US location targeting you need [includes writing + targeted outreach + premium syndication]
- $80 (+$30 to include the writing) – target 1 state (US / CA)
- $100 (+$30 to include the writing) – target 1 region (US / CA)
- $120 (+$30 to include the writing) – target 1 country (any country)
- $180 (+$30 to include the writing) – target global
# of Contacts Emailed
1000+ (with the option to upgrade to 2000+)
Targeted Media Reports Include
Open Rate
6% or lower
Media Database Size
Service Available To
US Targeting only (includes city, state, regional, and national outreach depending on the specific campaign)
- State Targeting US & Canada only
- Regional Targeting US & Canada only
- National and Global Targeting for Any Country
Site / Service ease of use
Site can be a bit confusing because there are SO many press options, but pricing is straight forward and the team is super helpful and efficient
Service – we currently do all of the work for you, so just buy whatever press service you need, submit your info and we will take care of the rest.
Site has a fair amount of outdated info. Pricing and service options are easy to find and maneuver. Some of their subscription pricing is a bit confusing, and not detailed enough.
Service – ABN will write the article for you (if ordered), but you’ll be responsible for syndicating the release and gathering the reports from their platform.
Expertly Written Press Releases For Any Business
A well-written press release can help you gain traction with the media and generate buzz around your brand, news or product. WEB20 Ranker’s Press Releases are expertly written for your business by senior writers trained specifically in press release writing. You will not have to worry about the hassle of writing your press releases and the requirements of getting your content published.
We will ask for your link information: Two sets of Anchor Text + URL. You may choose to supply all naked URLs if you prefer. Check out our SEO Press Tactics blog to see what links we recommend for local & national campaigns and more: https://web20ranker.com/press-release-seo-strategies/
Syndicated to 450+ News Outlets and 1000+ Email Contacts
When it comes to Premium Syndication, WEB20 Ranker offers 450+ outlets and growing, while on the other hand AB Newswire has around 495 outlets. Many of the sites within WEB20 Ranker’s distribution list are better than the sites you’ll get with ABN. WEB20 has over 100+ manually google news approved sites as well as other high-quality featured sites and add-on opportunities. WEB20 Ranker also offers publishing options to high-end outlets such as Associated Press News, Yahoo Finance, and Benzinga, options that AB Newswire does not offer.
Moreover, for the Targeted Media Outreach, W20R offers 1000+ Email contacts with the option to upgrade to 2000+ and an open rate gurantee of 15% (usually above 20%) while AB Newswire’s current order had over 7k contacts. Depending on the niche contact list is 3k+ but has an open rate of only 6%. At WEB20 Ranker, we custom create a list of 1000 of the most relevant journalists and media contacts to send your press release to. We put the time into creating a targeted list that is way more likely to turn into news opportunities and additional media coverage. WEB20 Ranker goes a step above and even helps coordinate journalist replies, interview scheduling and any opportunities that come out of the meida outreach.
Custom Press Releases
Not two businesses are the same and even when they belong to the same niche to build the authority you are seeking for your clients you need to customize their campaign as much as possible. The same goes for press releases and that’s why at WEB20 Ranker we go above and beyond to offer you customizable Press Releases with our premium syndication. When compared to ABN, WEB20 Ranker takes it up a notch with the ability to customize the perfect PR solution for you, without having to pay for content that does not meet your expectations. With WEB20, you’ll get to pick all the media enhancements that are right for you, including publishing to high-end sites like AP News, Voice Search syndication, senior writer for the best quality writing, adding do follow links, and more. Meanwhile, ABN offers Web Syndication and Targeted Media options and no add-ons or extra features.
Prices and Packages
At first glance, the targeted media outreach from AB Newswire might look like a better deal. ABN has different targeted media options including state, regional, national, and global, with the state being the cheapest option and it going upwards.
On the contrary, WEB20 Ranker does not offer different targeted media packages based on the area you want to target. So what does that mean? There are no limitations on the targeting you’ll get with a campaign at WEB20 Ranker. No matter the industry and how many different locations within the US a company is targeting, WEB20 Ranker is going to build the best media/journalist outreach list based on ALL those details, not limit you to 1 area or 5 industry targets like ABN does.
WEB20 Ranker vs. AB Newswire: The Takeaway
You might be wondering “If ABN got over 7,000 contacts and WEB20 Ranker only got 1,000 – how is WEB20 the better service?” Well, one thing we can assure you is that, even with WEB20 Ranker’s database of 1 million+ contacts, with the criteria and efforts we put in place to create the best-targeted list, WEB20 Ranker could comfortably create a list of over 7,000 contacts for many niches without having to go way too broad. So while we are only sending your PR out to 1,000 contacts (or 2,000 if you grab the upgrade), you can rest assured that those chosen contacts matter and for one reason or another, are relevant to the brand/PR topic, increasing the chances that they might pick up the story. With WEB20 Ranker you are always getting Quality over Quantity!
Also, at WEB20 Ranker we land actual placements, actual interviews, and actual partnerships in the different media opportunities that come from the targeted outreach. We do not limit our clients to selecting 1 location and 5 niches/industry targets. We consider the whole of the campaign, without location/niche limits, and put together a real custom list of media outreach opportunities. No pre-made niche-specific lists at WEB20 Ranker.
